![]() ![]() If you can promote yourself to enough followers on your social media channels, the automated recommendation systems will start to work in your favour.įor example, if enough of your own listeners listen to your music as well as music of another artist in the same genre, more often than not the personalized recommendation systems would suggest your music for free. Try to build a following of your own, outside of conventional media. Internet radio and personalized radio stations This will be a perfect opportunity for you to promote your new material. Reach out to podcasters and ask to be featured in the programme as a guest. Podcasts are gaining popularity lately, and they can be an excellent way to get your music out. Don’t forget independent shows and podcasts It’s never too late to start reaching out to the ones specialising in your genre. There are thousands of free internet radio stations today. Often times it’s easier to approach the right person responsible for programming and easier to get familiar with the host. However, don’t neglect smaller, independent and non-commercial stations. Their inbox is already flooded with established industry professionals competing for their attention. It’s not easy to be featured by the big radio groups such as Kiss, SiriusXM, BBC or iHeartRadio. This can be a DJ, a programme director or even the head of music for the station. If you do, it’s advised that you address your correspondence to someone specific. If you can’t think of a suitable programme, you can contact the station directly. Smaller radio stations usually have the on-air DJ answering the phone. If you are familiar with a specific radio host or a specific programme that your music would be a good fit for, reach out to them directly. ![]() This is the easiest way to go about promoting your music. ![]() Sometimes they may even consider paying for airplay, however be wary of such offers if the audience is not the right fit for your content. They helps bring the artist in front of the right audience, receive airplay royalties and build valuable music industry contacts throughout the process. A radio plugger the person responsible for acquiring radio airplay for artists. Music industry professionals who do radio promotion for a living are known as radio pluggers. There are both free and paid platforms where you can promote your music. Ask around and see what the others are doing. If you are unsigned, talking to other artists can be helpful. ![]() Therefore, getting signed by a record label would certainly help to get your music on the airwaves. Many radio stations get music either for free from record labels or paid from professional music services. After all, most successful artists today have entire PR machines working behind them. Networking and talking to the right people would make things many times easier, allowing you more time to focus on your music. But this is an essential part of the music business. Network with the music industryįor some artists, it’s easier said than done. Here are some of the steps artists can take to get their songs heard on live radio. Unfortunately, there are no hard and fast rules for independent artists to get featured in popular radio playlists. With so many subscription-based Internet platforms competing for listener’s attention, it’s difficult for new artists to stand out from the crowd.īecause of that, radio airplay is an important aspect in getting your songs heard by the right people. Starting a career in music today is more difficult than ever. ![]()
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