That way, we’d be able to get free traffic to the website from Google’s organic search results and monetize those visitors by recommending products and sending them to Amazon to purchase them. The Empire Flippers have written an in-depth guide to the Amazon Associates business model, but - briefly stated - when visitors click through from our website to Amazon and make a purchase within 24 hours, we get a commission on everything that they buy in that order.īased on Richard’s keyword research, we knew that we would be able to rank a site on the first page of Google using links from our private blog network (PBN). Because the keywords for this site were all of a product review nature, using the Amazon Associates program was the obvious choice for us. By strategy, I mean how the site will look and feel and, most importantly, how it will make money. While finding profitable keywords is an extremely important component of niche site success, you still need to have a strategy for the site. Site Strategy and Branding - Late June 2014 We registered the domain name in late June 2014 and began to work on building the site. The brand paid homage to a popular site from a few years prior and - whilst not infringing on their copyright - it allowed us to inject a bit of humour into the site, create a memorable brand of our own, and have some fun with what might otherwise have been a rather boring topic in the home fixtures niche. That’s the basics of our process whenever we start working on a new website.Īfter a brainstorming session with Richard, I came up with the idea for the brand for this particular site. Rather than repeating all of that here, I’ll just give you the overview of what Richard does when he finds keywords for our sites - he uses a mix of copious amounts of caffeine, a copy of Long Tail Pro, some in-depth analysis of the first page of Google, and a sacrifice of sanity.Īfter selecting 21 keywords of a “best ” and “ reviews” nature, covering a modest 15,700 monthly searches on Google, we begin to create the site’s content plan, which lays out the keywords we’ll be targeting on each page, and how many pages there will be on the site. For people who are just getting started, I’d recommend buying Long Tail Pro and completing the included Long Tail University training package to get a better understanding of this topic. Many others have written blog posts and created paid training courses on the art and science of performing keyword research for niche sites. The first and most important step in building a profitable site is keyword research. Today, I’ll be giving you a “behind the scenes” look at our business and the way that we create profitable affiliate sites by sharing the details of our sixth site, which recently sold on the Empire Flippers Marketplace for $145,000. We build and own a portfolio of successful Amazon affiliate sites. Hey! My name is Kevin Graham, and I’m currently living in Chiang Mai with my business partner, Richard.
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